Many of the most memorable ad campaigns around tend to be funny. Advertisers use this strategy to attract customers to their product. Many of the most memorable ad campaigns around tend to be funny. Advertisers use this strategy to attract customers to their product. Audiences like to be entertained, but not pitched. People will pay more attention to a humorous commercial than a factual or serious one, opening themselves up to be influenced. The key to funny advertising is assuring the humor is appropriate to both product and customer. The balance between funny and obnoxious can often be delicate; and a marketer must be certain the positive effects outweigh the negative before an advertisement can be introduced.
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The key to funny advertising is assuring the humor is appropriate to both product and customer. Check out the new DC Lottery "Intervention" TV Spot. I think it's hilarious and very appropriate. Nothing says you're really down on luck when you do this: