Your website is your “online business home,” and before diving out into social media, it’s fundamental to make sure your website is ready for visitors.
Easy to find websites are critical to successful marketing efforts
You need to view Google and Facebook as clients. Just as you want clients to know where you are, these two powerful forces in search / inbound marketing need to be regularly updated on where your business is online. You do that with a well-implemented website and a strong search engine optimization strategy.
Websites need to be fed like you feed your kids.
Part of making your website findable is keeping it replenished with new content. Fresh content makes search engines happy. What’s the best excuse for introducing new social media content to a website? You guessed it, blogging...so suck it up, make the time, and start blogging.
Most web visitors are lurkers – remember the silent majority
90% of the people visiting your blog are lurkers, i.e. they’re watching you but not participating in the online conversation. Nevertheless, they may be potential buyers even before they’re commenting on your blog. Create content that helps expand their perspectives and understanding of what your business can offer.
Attention needs to be paid to LinkedIn
Spend more time with LinkedIn. Make sure personal and business profiles are current. Additionally, the Groups and LinkedIn Questions and Answers functions provide strong networking opportunities for businesses.
Nobody cares about your business more than you do
It’s up to small business owners to invest the effort and dollars to grow their businesses. You don’t really have any excuses if you fail to step up to the challenge.
Source: Brainzooming.com