All brands can learn a lesson here–if not a few.
First, don’t let your videos get repetitive. Even if what you’re doing has worked several times, it can be a dangerous strategy to keep the status quo, because audiences get bored very easily. Successful online videos change up the formula, even if only slightly, and keep the viewers on their toes.
Second… never be afraid of showing off how hard you’ve worked. The viral viewing public has a surprising amount of respect for production efforts of gigantic proportions. The more evident your effort, the more endearing you are to them.
Finally… give the audience a new perspective. Show them something they’ve seen before–something they’re familiar with–but show it to them in a slightly new way… from a new angle… or with a new, informing piece of information. The familiarity lures them in, and the new twist holds their attention.
Thanks Jeremy Scott for posting this article!