Born between 1925 and 1945, saw the Great Depression, lower birth rates due to World War II, Korean War, icons such as Elvis, Marilyn Monroe, James Dean, better education, this generation tended not to protest or carry posters.
Baby Boomers: Currently 48 - 66 Years Old
Born between 1946 and 1964 with cultural influences of rock ’n’ Roll, Woodstock, Beatles, Vietnam War, JFK assassination, “The Ed Sullivan Show,” “Happy Days,” women’s rights, civil rights, sexual freedom and new highways that encouraged travel.
Gen X: Currently 32 - 48 Years Old
Born between 1964 and 1980. Gen X is also called the MTV generation, grew up with AIDS epidemic, 40% have divorced parents (Wall Street Journal, 2011), dot-com bubble and attaining high educational levels.
Gen Y: Currently 14 - 32 Years Old
Born between 1980 and 1998. The demographic cohort, also known as the Millennial Generation, Boomerangs, Echo Boomers, Trophy Kids and Eighties Babies. Grew up with computers, environmental awareness, high expectations for employment, marry later.
Gen Z: Currently 1-13 Years Old
Born between 1999 and 2012. Gen Z kids are highly sophisticated with media and the tech environment. They will be more Internet savvy and technology driven and defined than their Gen Y forerunners. While we don’t as much about Gen Z as of yet, we know a lot about the diverse environment they will grow up in.